2007 PREMIER-ORLANDO RECAP

The 2007 show season is well under way and heading down the stretch with the fail line-up soon approaching.

Halfway through the year Esuchen takes a southern swing through the great state of Florida to get stylists across the region on board with our brand of products. With more than 20,000 showing up for the two- day event, Esuchen was more than ready for them. As usual, our hard working team put together more than 2,500 gift bags together full of samples and literature so that people could us our products and read about what Esuchen is doing in the industry.

Prior to the event, our model call staff needed to turn away models due to the overwhelming excitement our stage presentation would provide during the event. Boris HC was ready and on cue to put on Techno and Nature and perform it to perfection. Just like the positive results we received at the Midwest and ISSE Shows, the Premier Show would be no different. As a matter of fact, the only people not interested in our overwhelming response were the competition around us at their booths. Boris and his crew "wowed" the crowd with their summer trends including color mapping by using our NPPE hair color and our foil perm technique using our CAA Shining III perm. These trends helped our retail sales hit an all time high thanks to the show Boris and his team put on. In fact, our show sales doubled the previous two shows combined total sales in just the first day. Was it luck? No, it was Esuchen.

The first day's success was not only due to Boris' show trends, but by the of Nick, Bianca, Gillian, Albert,Zoe, and Carlos as well. Each person's role was crucial in making sure our show would be a hit for the stylists walking through the convention center. Our design team worked tirelessly with our models making sure they were ready to hit the stage with the trends that our guests needed to see. As for the sales team, the scope was a success by simply analyzing each person¡¯s scalp that walked by our booth giving them the correct prescription for their scalp and hair. For those not working the scope, these hard working people were responsible for the sea of green and orange bags that filled the Orange County Convention Center. New doors have been opened, current clients have brought in additional Esuchen products, and DSC's are making more money because of it.